Trek has launched a new environmentally friendly line for 2010 dubbed ECO. Pretty crazy huh. I have to give them credit as this is one of the most complete and earnest attempts at being green that I have seen from any of the top five. The line ranges from a tube recycling program, to a clothing and accessory line, all the way to a complete bike who's entire lifespan has been accounted for from inception to end (aka: its frame and components are designed to be easily recycled). Long story longer, I really like this recycled hip pouch they created.